One studio for the entire XL universe.
XL lives where Gen-Z culture lives — proms, festivals, gaming and TikTok creators — and SABOTAGE has built the visual world for every one of those moments. It's the studio's single biggest, busiest account: an always-on engine of sub-campaigns, each with its own logo, language, social, site, film and physical event build.
as XL's go-to creative studio
distinct sub-campaigns over the years
of combined views across the work
Campaign by campaign.
TRIP 2026
Las Vegas · all-inclusive festival trip
The 2026 edition flies winners and influencers to Las Vegas for an all-inclusive week of festivals and the world's biggest DJs — built on a cinematic, GTA-style key visual and a fully responsive mini-site handed clean to dev.
Achievements
- —Las Vegas — the all-inclusive trip
- —A cinematic, GTA-style key visual
- —Responsive mini-site, mobile + desktop
The GTA-style TRIP 2026 key visual — the artwork the whole world is built on.
The responsive mini-site — mobile + desktop frames side by side.
Las Vegas trip stills — winners and influencers on the ground.
The TRIP 2026 sizzle — the GTA-style world in motion, the Las Vegas hook.
NEW TASTES
“How I Love XL” · recurring, now year three
Limited-edition flavour drops fronted by Israel's biggest creators — Yoav Dagani (the “Israeli MrBeast”), Omer Levi and Maya Kay. Each launch gets its own can render, packaging and creator-led social, plus a large-scale event and the art direction for the commercials. Now in its third year, it's becoming a permanent, rotating-flavour pillar of the core brand.
Achievements
- —Unmatched community engagement
- —New product development & introduction
- —Large-scale event + commercial art direction
- —Year three — building toward permanent, rotating tastes (stay tuned)
PROM
#XL_YOUR_PROM · 2024 · 2025 · 2026
A nationwide high-school competition: schools post TikTok videos tagging XL, and the winning grade gets a fully produced dream prom. The 2024 winner event ran live performances by Osher Cohen and Noya Tzikorel, influencer hosting, photo stations and giveaways — three years running.
Achievements
- —⅓ of Israel's high schools took part
- —A fully produced winner event, three years running
500K
#XL500K · Oct 2024 · relaunch Aug 2025
A first-of-its-kind-in-Israel TikTok challenge fronted by net-stars Kevin Robin and Liel Eli — the winning crew banks 24 hours of experiences worth half a million shekels. The grand final staged caged-obstacle challenges with a Dubai-flight-themed prize kit.
Achievements
- —₪500,000 — “24 hours of experiences”
- —A caged-obstacle live grand final
The 500K key visual.
The prize-kit / boarding-pass (Dubai-themed) mailer.
The caged-obstacle grand-final set.
The TikTok challenge frame with Kevin Robin & Liel Eli.
TRIP 2025
Ibiza → Barcelona · all-inclusive
The 2025 edition flew winners and influencers across Ibiza and Barcelona for an all-inclusive week of festivals and the world's biggest DJs — built around a cinematic, GTA-style key visual and a responsive Figma mini-site.
Achievements
- —Ibiza → Barcelona
- —The all-inclusive trip
- —Cinematic KV + responsive mini-site
The GTA-style TRIP 2025 key visual.
The responsive mini-site — mobile + desktop frames.
Ibiza festival stills.
Barcelona festival stills.
GEN TEN
#XLGENTEN · Feb–Mar 2025
A content-creator “national team” talent hunt: 60 finalists reach the XL TEN academy, and the three most talented form the year's official creator team — a funnel built to mint XL's own homegrown stars and put the no-sugar XL TEN sub-product in front of new audiences.
Achievements
- —Community grown from the ground up
- —XL TEN sub-product introduced to new audiences
- —A social-first, fully documented event
GAMING
Summer 2025 · final 28 Jul, Tel Aviv
A FIFA-on-PlayStation tournament: 16 finalists advanced to a live cinema-hall final (Mobiland, Tzuk Beach), with first prize a flight to Gamescom in Germany plus a full gaming kit. It included a 6-second TV sponsorship spot with storyboard and animatic.
Achievements
- —A new path to Gen-Z, previously unexplored
- —Ownership of gaming as XL territory
- —Positive exposure to new audiences
The 6-second TV sponsorship spot (or its animatic).
The GAMING key visual.
The live cinema-hall final (Mobiland, Tzuk Beach).
The leaderboard wall + the flight-to-Gamescom winner moment.
Built across street, stage and screen.
Street
Billboards (incl. a 6-size set), train ads, JCDecaux bus-stops & station wraps, lighting-pole wraps, digital city-screens (Rabin Sq., Atarim Sq.).
Stage
Branded coolers, candy carts, DJ booths, slush & waffle stands, 360° photo booths, podiums, leaderboard walls, giant printed prize cheques, 213×35 cm cut-vinyl letters.
Screen
Responsive Figma mini-sites (mobile + desktop), landing pages, banners, social posts/stories, TikTok cover art, animated 'breathing' logo screens.
Film & decks
Infographic explainers, After Effects reveals, a 6-sec TV commercial + storyboard, sponsorship VTRs, and year-in-review Innovation decks up to ~200 slides.
“During the campaign, more than a third of the high schools in the country took part — from the south to the north.”