S.Pellegrino Chef's Table
S.Pellegrino · 2024–2025 · Culinary platform
Turning a water brand into a standing culinary platform.
One idea, grown into a platform.
A chefs' program, two years running
SABOTAGE positioned San Pellegrino as the brand that elevates Israel's culinary scene and gives young chefs a stage. That one idea ran two years — and visibly grew up between them.
Two editions — flip between them
125 Years of San Pellegrino
The anniversary
Fruit, colour, summer — “like the cans.”
Four leading Israeli chefs opened their homes for limited-seat dinners across October. The identity was deliberately bright and fruity, anchored by a signature bottle-inside-a-star table centerpiece.
4 chefs opened their homes (10, 15 & 29 Oct)
- —125-year anniversary logo
- —Teaser + per-chef posts & stories
- —Save-the-Date cards (one per chef)
- —Ticket-site assets + digital banners
- —The bottle-in-a-star table centerpiece
◳ ImageThe 125-Years identity at full fruit-and-colour — the anniversary logo + the bottle-inside-a-star table centerpiece on a set dinner table.
Out
At least one night, gone.
The 2025 program ticketed online — and at least one Chef's Table sold out completely.
Corrections on the 2025 identity. The brand approved everything, first pass — no fixes.
“The whole campaign is fruit and colour and summer… make a design like the cans.”
Credits
- Client
- S.Pellegrino — Tempo Beverages
- Identity, social & ticketing assets
- SABOTAGE
- Editions
- 2024 · 125 Years → 2025 · Chef's Table
- Chefs
- 4 (2024) → 11–12 (2025)
- Imagery (2025)
- AI-assisted atmosphere
- Status
- Recurring into 2026